Millions of people benefit from vitamins and mineral supplements

Now the EU wants to weaken them. If you want to keep choice in your hands support us now.

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Championing freedom of choice

Consumers for Health Choice is an independent consumer organisation dedicated to fighting for individual rights and freedom of choice in health matters. We believe consumers have the right to access a wide range of natural health care products including vitamin and mineral supplements, herbal remedies, fish oils and other health foods. Much of our work is in challenging inappropriate regulation to encourage consistency, common sense and good judgement in law making, so that consumers can make informed choices for themselves, without EU interference.

Our Core Values

People First

We care about other human beings, and the choices available to them.

Health Importance

Health is important, and so are the various options available. This is vital to our mission.

Care and support

You're not alone in this. Reach out to us and tell us your struggles.


We believe that those in power should be fully transparent about the regulations they support.