Millions of people benefit from vitamins and mineral supplements

Now those in power want to weaken them or restrict access to them. If you want to keep choice in your hands support us by visiting our site, reading our content and purchasing products through our affiliate links.

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Championing freedom of choice

Consumers for Health Choice is dedicated to freedom of choice in health matters. We believe consumers have the right to access a wide range of natural health care products including vitamin and mineral supplements, herbal remedies, fish oils and other health foods. Much of our work is in challenging people to encourage common sense and good judgement, so they can make informed choices for themselves, without interference.

Our Core Values

People First

We care about other human beings, and the health choices available to them.

Health Importance

Health is important, and so are the various options available. This is vital to our freedom of choice.

Care and support

You're not alone in this. Reach out to us and tell us your struggles.


We believe that those in power should be fully transparent about the regulations they support.